About Us
Reclé aims to build a sustainable and ethical fashion culture.
Our mission is to make sustainability the norm, to provide competitive sustainable options to the marketplace without compromising the quality and style. Hence, there will be no need for consumers to buy unsustainably and unethically made clothes.
Our co-founders used to be shopaholics who enjoyed dressing up and purchasing new clothes. However, with the rise of climate change, it has been a huge concern that textile waste is one of the top contributors to waste and pollution in the environment. They realised that there are numerous steps and initiatives that big fashion brands could have taken to improve the situation, but nothing significant was ever done. Though sustainable brands do exist, they tend to charge a significant premium for their products. For many, this is significantly more than they would ever spend on clothing, and most would be unable to justify the price increase solely on the basis of sustainability. Hence, Reclé was born.
We strive to provide an alternative and sustainable option to the market and our generation for a more conscientious consumerism.
We aspire to be accessible, affordable, and competitive in regards to the product itself- its style and everything in between.
#DoingTooMuch Reclé's Sustainability Plan
Over the years while starting up this business, we were told that we are "doing too much".
Balancing being sustainable, ethical, affordable and mindful designs, was being seen as doing too much.
However, we do not see balancing all that as doing too much, it is doing what's right!
Our #DoingTooMuch sustainability plan has three focus area: Designs, Fabrics and Manufacturers: